The OB Patient Experience – A New Paradigm
Patient experience is the new Holy Grail. Just as patient satisfaction became king, scores are no longer sufficient. Like any business, a positive customer experience leads to brand loyalty, repeat business, referrals and social proof. Long ago, I incorporated the “business” aspects of running a busy obstetric anesthesiology service into my curriculum for obstetric anesthesiology fellowship. To thrive in 2017, you need to know, too!