“Fighting against those who want to change things is a futile strategy,” declared Jason Hwang, MD, MBA, keynote speaker at the opening ceremonies of ANESTHESIOLOGY™ 2014 in New Orleans on Saturday, October 11. “You can’t defend a profession by putting up regulatory and payment barriers to stop the barbarians at the gates.”
Dr. Hwang is a co-author of The Innovator’s Prescription: A Disruptive Solution for Health Care, the winner of the 2010 Book of the Year award from the American College of Healthcare Executives. An expert on the subject of disruptive innovation, Dr. Hwang told the audience of anesthesiologists from more than 90 countries that the Perioperative Surgical Home (PSH) concept offers an integrated solution to healthcare that can help the profession of anesthesiology adapt, survive, and prosper.
He used the example of Apple Inc. to illustrate how a company can thrive while other huge competitors failed because they yielded to “the irresistible temptation to keep doing what they already did best.”
Faster horses, bigger hard drives
If Henry Ford had asked customers what they wanted, Dr. Hwang said, they would have answered “faster horses”. If you asked people what they wanted from their computers 10 years ago, they would have answered bigger hard drives, more memory, and faster processors. Nobody would have said they wanted a phone. But Apple redefined the business with smartphones and tablets that created their own market, and Apple controls the entire integrated product.
Anesthesiology’s chief problem has been complacency with the status quo, Dr. Hwang said. Profitability has been greatest in the operating room, while the areas of preoperative and postoperative care were ripe for encroachment by hospitalists and other practitioners.
Healthcare today is a modular system, he said, which is often what you see in mature industries where each component comes from a different supplier. Any improvement in a modular system tends to be incremental, he explained, and it’s impossible for any individual component to change how the whole system functions.
Dr. Hwang was sympathetic to the concerns of anesthesiologists who fear threats to their autonomy, but he said that it’s tough to counter the argument that others can give OR anesthesia more cheaply. “Ask travel agents, tax preparers, and stockbrokers how successful they were persuading people not to use low cost alternatives,” he said.
For anesthesiology practice to change and thrive, Dr. Hwang advised, an integrated approach such as the PSH will be crucial. Anesthesiologists can coordinate care teams, collaborate with other providers, and recognize the optimal set of components that must come together. “Toss some pieces out and bring other pieces in,” he said.
Who better than anesthesiologists?
Mark Warner, MD, ASA’s President in 2010, succeeded Dr. Hwang at the podium and asked the audience, “Are we the anesthesiologists of the future?” He said that great organizations are willing to change almost everything they do except their core values.
Dr. Warner said that we have time to test new models that make sense, and the PSH model can be adapted to fit into local practices as it improves safety and increases value. We must expand our practices and leadership roles throughout medicine, he said. “Who better than anesthesiologists?”
California’s own Zeev Kain, MD, MBA, chair of the Department of Anesthesiology at the University of California, Irvine, discussed his team’s success in implementing the PSH and coordinating care from the time the surgeon books the case to 30 days after surgery.
“First, find a friend,” he advised the audience. The Irvine program began with one young orthopedic surgeon and has since expanded to multiple service lines. He said the key to success is reducing system variability, which leads to errors and increased cost.
Avoiding medical complications is critical, Dr. Kain said, since 50% of a hospital’s costs are related to surgical care. Complications such as pneumonia, infection, and delirium escalate costs, and CMS is now fining hospitals for high 30-day readmission rates.
The joint replacement PSH at Irvine has dropped the 30-day readmission rate to 0.05%, Dr. Kain said, and has reduced length of stay and complication rates.
“Change is hard,” Dr. Kain told the audience, emphasizing that the challenge is more about change management than it is about medicine. “We need to increase our footprint in the preop and postop period more, or we are going to go the way of the dinosaurs.”
ASA President-Elect John Abenstein, MD, President Jane Fitch, MD, and Louisiana's Governor Bobby Jindal opened the meeting and welcomed the more than 15,000 attendees to the next four days of educational and governance events.
Sunday events included the first meeting of the full House of Delegates. California is proud to congratulate Daniel Cole, MD, on his nomination to the office of First Vice President, Linda Mason, MD, on her renomination to the office of Secretary, and Stan Stead, MD, MBA, on his renomination to the office of Vice President for Professional Affairs. All three candidates are unopposed.
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